What were the PR company thinking when they sent Electric Roulette a new pop metal band promo?

I hate to be one of those snobby rags that dishes up kickings for no reason... but boy... I can't help myself with this one. Some PR company - who clearly haven't read Electric Roulette - have sent in a mini LP by a band called Lights! Action! Nothing wrong with that is there?

Well. Yes.

Before I'd even pressed play or opened the oblig. biography, I was faced with some dog-tags that were sponsored by Jägermeister. Yep. The drink for posh tramps and refined alcoholics. It's the kind of drink that repeats on you in the form of temporary blindness, loss of limbs and violent spewing. Funny that, Lights! Action! are a bit like that.

So amused was I by this shameless bung, that I showed my girlfriend who, when she'd stopped laughing, popped the dog-tags on and said "I'm never ever taking these off. I want to wear these forever." She then started laughing at the free Jägermeister plectrum that was also sent to butter me up. Now, I can't hold this against the band... much. They're your average pop-metal band... like you'd hear on MTV or something... possibly supporting The Lost Prophets or somesuch... but they've clearly taken bad advice. I mean, c'mon, getting a sponsorship deal? What are you? Michael Jackson? Which reminds me, Tetley tea is great and the taste of a new generation. Electric Roulette especially like dunking a McVitie's digestive in too. Mmm-mmm. That oaty goodness really hits the spot.

Anyway, PR companies clearly waste a lot of money on sending out promos without checking where they're sending it first. I mean, if they'd read Electric Roulette for 2 minutes, they would have saved themselves the postage... and the gathering of various useless freebies... and not wasted my time. I'll never get the time back spent listening to the six tracks on Lights! Action!'s mini LP.

I'm going to stop now as I probably sound like a snob... but I thought I'd share some of my misery with you. Before the hate-mail starts from Lights! Action! fans starts, The Sun said "pop rockers guitar driven anthems have earned comparisons with The Killers". Okay, it doesn't really make sense, but they'll probably be really famous in a year or two and then you can scoff at Electric Roulette all you like.

Comments

[Murray]

You listened to ALL six tracks? Why...?!

[mof gimmers]

Good question. Call it an autism.

Also, I'm not having some two-bit punk tellin' me "Well, if you'd bothered listening to the whole thing..."

I did. And it was shit.

Mof Gimmers
ElectricRoulette

[rockmother]

Jagermeister plectrum? A plectrum? With Jagermeister on it? I hope you did something bad with it. That's just corporate branding/sponsorship gone too far. Bad PR advice is an instant death knell for any band. And anyway - Lights! Action! is a disgusting name for a band. Lights off please....

[Interested]

I went to their myspace page and listened, I wouldn't say it was amazing, but it's definitely not metal by any stretch of the imagination!

I thought it was quite U2-y is anything. But the jager thing is pretty sucky yeah.